Privacy policy
1) Introduction and Contact Details of the Controller
1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data is any data with which you can be personally identified.
1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is KESSETECH GmbH, Hagener Str. 4, 29303 Bergen, Germany, Tel.: 0800 99 11 88 22 0, Email: info@kessetech.de. The controller responsible for processing personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.
2) Data Collection When Visiting Our Website
2.1 When using our website purely for informational purposes, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you accessed the page
- Used browser
- Used operating system
- Used IP address (if applicable: in anonymized form)
The processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or otherwise used. However, we reserve the right to retrospectively check the server log files if there are specific indications of unlawful use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.
3) Hosting & Content Delivery Network
Shopify
For the hosting of our website and the presentation of the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")
Data is also transmitted to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
All data collected on our website is processed on the servers of the provider. We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.
In the event of data transmission to Canada, an adequate level of data protection is ensured by a European Commission adequacy decision.
4) Cookies
To make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your device longer and enable the storage of site settings (so-called "persistent cookies"). You can find out the storage duration from the overview in the cookie settings of your web browser.
If personal data is also processed by individual cookies we use, the processing is carried out in accordance with Art. 6(1)(b) GDPR either for the performance of the contract, in accordance with Art. 6(1)(a) GDPR in the case of consent given, or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.
You can set your browser to inform you about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or generally.
Please note that the functionality of our website may be limited if cookies are not accepted.
5) Contact
5.1 Shopify Inbox
This website uses the live chat system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
The processing of personal data transmitted via the chat is carried out either in accordance with Art. 6(1)(b) GDPR because it is required for the initiation or execution of the contract, or in accordance with Art. 6(1)(f) GDPR due to our legitimate interest in the effective care of our website visitors. Your transmitted data will be deleted, subject to conflicting legal retention periods, when the matter in question has been finally resolved.
In addition, further information may be collected and evaluated using cookies for the purpose of creating pseudonymized usage profiles, but these do not serve your personal identification and will not be merged with other data sets. If this information is personal, it is processed in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization purposes.
The setting of cookies can be prevented by appropriate browser settings. In this case, however, the functionality of our website may be limited.
You can object to the collection and storage of data for the purpose of creating a pseudonymized usage profile at any time with effect for the future.
Data is also transmitted to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.
In the event of data transmission to Canada, an adequate level of data protection is ensured by a European Commission adequacy decision.
5.2 When contacting us (e.g., via contact form or email), personal data is processed exclusively for the purpose of processing and responding to your request and only to the extent necessary.
The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6(1)(f) GDPR. If your contact aims at the conclusion of a contract, then additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations.
6) Data Processing When Opening a Customer Account
In accordance with Art. 6(1)(b) GDPR, personal data will continue to be collected and processed as required if you provide it to us when opening a customer account. The required data for opening the account can be found in the input form of the corresponding form on our website.
The deletion of your customer account is possible at any time and can be done by a message to the above address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, there are no statutory retention periods, and there is no legitimate interest on our part in further storage.
7) Use of Customer Data for Direct Advertising
7.1 Subscription to our Email Newsletter
If you sign up for our email newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter, which ensures that you only receive newsletters after you have expressly confirmed your consent by clicking on a verification link sent to the specified email address.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. In this case, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration to be able to trace possible misuse of your email address at a later time. The data collected by us when registering for the newsletter is used exclusively for the purpose of advertising in the form of the newsletter.
You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller named above. After unsubscribing, your email address will be deleted immediately from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this declaration.
7.2 Shopify Email
The sending of our email newsletters is carried out by this provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
Data is also transmitted to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
Based on our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data provided by you during the newsletter registration in accordance with Art. 6(1)(f) GDPR to this provider so that they can take over the sending of the newsletter on our behalf.
Subject to your express consent in accordance with Art. 6(1)(a) GDPR, the provider also carries out statistical success evaluations of newsletter campaigns using web beacons or tracking pixels embedded in the sent emails, which can measure opening rates and specific interactions with the contents of the newsletter. In this context, device information (e.g., time of retrieval, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data sets.
You can revoke your consent to newsletter tracking at any time with effect for the future.
We have concluded a data processing agreement with the provider, which protects the data of our website visitors and prohibits disclosure to third parties.
In the event of data transmission to Canada, an adequate level of data protection is ensured by a European Commission adequacy decision.
7.3 Cart Reminders via Email
In the event that you abandon your purchase on our website before completing your order, you have the option of receiving a one-time reminder of the contents of your virtual shopping cart by email.
The only mandatory information for sending this reminder is your email address. Providing further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the email, which ensures that you only receive a reminder if you have expressly confirmed your consent by clicking on a verification link sent to the specified email address.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR for sending a cart reminder. In this case, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration to be able to trace possible misuse of your email address at a later time. The data collected by us when registering for our email notification service is used strictly for the intended purpose.
You can unsubscribe from cart reminders at any time by sending a corresponding message to the controller named above. After unsubscribing, your email address will be deleted immediately from our mailing list unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this declaration.
8) Data Processing for Order Processing
8.1 If necessary for the contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6(1)(b) GDPR.
If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we will process the contact data provided by you during the order (name, address, email address) to inform you personally about upcoming updates within the legally required period via a suitable communication channel (e.g., by post or email). Your contact details will be used strictly for communications about updates we owe you and will only be processed by us to the extent necessary for the respective information.
To process your order, we also work with the service provider(s) listed below, who support us wholly or partially in the execution of concluded contracts. Certain personal data will be transferred to these service providers in accordance with the following information.
8.2 Transfer of Personal Data to Shipping Service Providers
- DPD
We use the following provider as a transport service provider: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany
We pass on your email address and/or telephone number to the provider before the delivery of the goods in accordance with Art. 6(1)(a) GDPR for the purpose of coordinating a delivery date or for delivery notification, provided you have given your express consent during the order process. Otherwise, we only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6(1)(b) GDPR. The transfer only takes place to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.
The consent can be revoked at any time with effect for the future either to the controller mentioned above or to the provider.
8.3 Use of Payment Service Providers (Payment Services)
- Shopify Payments
One or more online payment methods provided by the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
When selecting a payment method from the provider, where you make an advance payment (e.g., credit card payment), your payment data provided during the order process (including name, address, bank and card information, currency, and transaction number) and information about your order content will be passed on to the provider in accordance with Art. 6(1)(b) GDPR. The transfer of your data is carried out in this case exclusively for the purpose of payment processing with the provider and only to the extent necessary.
9) Retargeting/Remarketing and Conversion Tracking
Meta Pixel
Within our online offering, we use the service "Meta Pixel" from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")
When a user clicks on an ad we place on Facebook and/or Instagram, the URL of our linked page is extended by a parameter using "Meta Pixel." This URL parameter is then entered into the user's browser after forwarding through a cookie set by our linked page.
This allows Meta to identify visitors to our online offering as a target group for displaying ads (so-called "Ads"). Accordingly, we use the service to show the Facebook and/or Instagram ads we place only to users who have also shown an interest in our online offering or who exhibit certain characteristics (e.g., interests in certain topics or products determined by the websites visited) that we transmit to Meta (so-called "Custom Audiences").
Furthermore, "Meta Pixel" enables us to track whether users were redirected to our website after clicking on an ad and what actions they take there (so-called "conversion tracking").
The data collected is anonymous to us, so it does not allow us to draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, making it possible to connect to the respective user profile, and Meta may use the data for its advertising purposes.
All the above-described processing, particularly the setting of cookies for reading out information on the device used, is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by disabling this service in the "cookie-consent-tool" provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.
The information generated by Meta is generally transmitted to a Meta server and stored there; this may also involve a transfer to servers of Meta Platforms Inc. in the USA.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection levels based on an adequacy decision of the European Commission.
10) Website Functionalities
10.1 Google Maps
This website uses an online map service provided by the following provider: Google Maps (API) by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
Google Maps is a web service for displaying interactive (land) maps to visually present geographical information. Using this service will show you our location and facilitate any route planning.
As soon as you access the subpages into which the map of Google Maps is integrated, information about your use of our website (e.g., your IP address) is transmitted to Google's servers and stored there, which may also involve a transfer to the servers of Google LLC. in the USA. This occurs regardless of whether Google provides a user account that you are logged in with or whether there is no user account. If you are logged into Google, your data will be directly associated with your account. If you do not want the association with your profile at Google, you must log out before activating the button. Google stores your data (even for users not logged in) as usage profiles and evaluates them.
The collection, storage, and evaluation are carried out in accordance with Art. 6(1)(f) GDPR based on Google's legitimate interest in displaying personalized advertising, market research, and/or demand-oriented design of Google websites. You have the right to object to the creation of these user profiles, for which you must contact Google to exercise this right. If you do not agree with the future transmission of your data to Google as part of the use of Google Maps, you also have the option of completely deactivating the Google Maps web service by turning off the JavaScript application in your browser. Google Maps and thus also the map display on this website cannot be used.
If legally required, we have obtained your consent in accordance with Art. 6(1)(a) GDPR for the above-described processing of your data. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option described above for making an objection.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection levels based on an adequacy decision of the European Commission.
10.2 Google Maps API
To enable real-time verification of certain inputs in the address form of our webshop's order process for errors, we use the services of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transmitted to: Google LLC., USA
The provider validates the entered address, verifies the spelling, and completes missing data if necessary. In the case of ambiguous addresses, correct alternative suggestions are displayed. For this purpose, the address data you entered is transmitted to the provider, stored, and evaluated there.
This processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in properly recording the correct customer address data to fulfill our contractual delivery obligations conscientiously and prevent problems in contract execution.
The provider processes the affected data separately and does not merge it with other data sets, deleting it as soon as their status or correctness has been confirmed, but no later than 30 days afterward.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection levels based on an adequacy decision of the European Commission.
10.3 Google reCAPTCHA
On this website, we use the CAPTCHA service provided by the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transmitted to: Google LLC, USA. For the visual design of the captcha window, the provider uses "Google Fonts," fonts downloaded from the Internet by Google. No further information is processed beyond what is already transmitted to Google through the functionality of reCAPTCHA.
The service checks whether an input is made by a natural person or abusively by automated processing and blocks spam, DDoS attacks, and similar automated malicious access. To ensure that an action is performed by a human and not an automated bot, the provider collects the IP address of the used device, identification data of the used browser and operating system type, as well as the date and duration of the visit, and transmits this data for evaluation to the provider's servers.
The legal basis is our legitimate interest in determining individual responsibility on the Internet and avoiding abuse and spam in accordance with Art. 6(1)(f) GDPR.
We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection levels based on an adequacy decision of the European Commission.
10.4 Google Customer Reviews (formerly Google Certified Shop Program)
We collaborate with Google as part of the "Google Customer Reviews" program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This program gives us the opportunity to collect customer reviews from users of our website. After a purchase on our website, you will be asked whether you would like to participate in an email survey from Google.
If you give your consent in accordance with Art. 6(1)(a) GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your shopping experience on our website. The rating you provide will then be combined with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Additionally, your rating will be used for Google Seller Ratings. In the context of using Google Customer Reviews, personal data may also be transmitted to Google LLC.'s servers in the USA.
You can revoke your consent at any time by sending a message to the controller responsible for data processing or to Google.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection levels based on an adequacy decision of the European Commission.
10.5 Zoom
For conducting online meetings, video conferences, and/or webinars, we use this provider: Zoom Video Communications Inc., 55 Almaden Blvd, Suite 600, San Jose, CA 95113, USA
The provider processes various data, with the scope of the processed data depending on which data you share before or during participation in an online meeting, video conference, or webinar. Your data as a communication participant is processed and stored on the provider's servers. This may include, in particular, your registration data (name, email address, telephone number (optional), and password) and session data (topic, participant IP address, device information, description (optional)).
In addition, image and audio contributions of participants and chat input may be processed.
The legal basis for the processing of personal data required for the fulfillment of a contract with you (this also applies to processing operations required for carrying out pre-contractual measures) is Art. 6(1)(b) GDPR. If you have given us consent to process your data, the processing is based on Art. 6(1)(a) GDPR. You can revoke consent at any time with effect for the future.
Otherwise, the legal basis for data processing when conducting online meetings, webinars, or video conferences is our legitimate interest in accordance with Art. 6(1)(f) GDPR in effectively conducting the online meeting, webinar, or video conference.
We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection levels based on an adequacy decision of the European Commission.
10.6 Applications for Job Postings via Email
On our website, we post currently vacant positions in a separate section, for which interested parties can apply by email to the provided contact address.
Applicants must provide all personal data necessary for a well-founded assessment, including general information such as name, address, and contact details, as well as performance-related evidence and, if applicable, health-related information. Details on the application are provided in the job posting.
Upon receipt of the application via email, the data is stored and evaluated solely for the purpose of processing the application. If there are any questions, we will use either the applicant's email address or phone number. The processing is carried out based on Art. 6(1)(b) GDPR (or § 26(1) BDSG), within the meaning of which the application process is considered a preliminary contract negotiation.
If special categories of personal data within the meaning of Art. 9(1) GDPR (e.g., health data such as information on the applicant's disability status) are requested in the application process, the processing is carried out in accordance with Art. 9(2)(b) GDPR so that we can exercise our rights under labor law and social security and social protection law and fulfill our obligations in this regard.
Alternatively, or in addition, the processing of the special categories of data may also be based on Art. 9(2)(h) GDPR if it is carried out for purposes of preventive or occupational medicine, for assessing the applicant's working capacity, for medical diagnosis, provision or treatment in the health or social sector, or for managing systems and services in the health or social sector.
If no selection of the applicant is made or if the applicant withdraws their application prematurely, the submitted data and all electronic correspondence, including the application email, will be deleted after a corresponding notification no later than 6 months. This period is based on our legitimate interest in answering any follow-up questions about the application and, if necessary, being able to fulfill our obligations under the regulations on equal treatment of applicants.
In the case of a successful application, the data provided will be processed based on Art. 6(1)(b) GDPR (when processed in Germany in conjunction with § 26(1) BDSG) for the purpose of carrying out the employment relationship.
10.7 Online Applications via a Form
On our website, we post currently vacant positions in a separate section, for which interested parties can apply via a corresponding form.
Applicants must provide all personal data necessary for a well-founded assessment, including general information such as name, address, and contact details, as well as performance-related evidence and, if applicable, health-related information. Details on the application are provided in the job posting.
When submitting the form, the applicants' data is transmitted to us encrypted according to the state of the art, stored by us, and evaluated solely for the purpose of processing the application. The processing is carried out based on Art. 6(1)(b) GDPR (or § 26(1) BDSG), within the meaning of which the application process is considered a preliminary contract negotiation.
If special categories of personal data within the meaning of Art. 9(1) GDPR (e.g., health data such as information on the applicant's disability status) are requested in the application process, the processing is carried out in accordance with Art. 9(2)(b) GDPR so that we can exercise our rights under labor law and social security and social protection law and fulfill our obligations in this regard.
Alternatively, or in addition, the processing of the special categories of data may also be based on Art. 9(2)(h) GDPR if it is carried out for purposes of preventive or occupational medicine, for assessing the applicant's working capacity, for medical diagnosis, provision or treatment in the health or social sector, or for managing systems and services in the health or social sector.
If no selection of the applicant is made or if the applicant withdraws their application prematurely, the data transmitted via the form and all electronic correspondence, including the application email, will be deleted after a corresponding notification no later than 6 months. This period is based on our legitimate interest in answering any follow-up questions about the application and, if necessary, being able to fulfill our obligations under the regulations on equal treatment of applicants.
In the case of a successful application, the data provided will be processed based on Art. 6(1)(b) GDPR (when processed in Germany in conjunction with § 26(1) BDSG) for the purpose of carrying out the employment relationship.
11) Tools and Miscellaneous
11.1 Cookie Consent Tool
This website uses a so-called "cookie-consent tool" to obtain effective user consent for consent-requiring cookies and cookie-based applications. The "cookie-consent tool" is displayed to users in the form of an interactive user interface upon page access, where they can give their consent for certain cookies and/or cookie-based applications by checking a box. The tool ensures that only those consent-requiring cookies/services are loaded if the respective user gives the corresponding consent by checking a box. This ensures that such cookies are only set on the respective user's end device if consent is given.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this context.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or recording cookie settings
, this processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in a legally compliant, user-specific, and user-friendly consent management for cookies and, therefore, in a legally compliant design of our online presence.
Further legal basis for the processing is also Art. 6(1)(c) GDPR. As the controller, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user consent.
If necessary, we have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.
Further information on the operator and the setting options of the cookie-consent tool can be found directly in the corresponding user interface on our website.
11.2 Judge.me
To verify and publish customer reviews, we use the services of the following provider: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom
If you submit a review on our website, your first and last name, email address, order date, and order number, as well as product names and international references (GTIN/ISDNF), will be collected, transmitted to the provider, and evaluated to decide on the legitimacy of a customer review for a specific order. These processing activities are carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in ensuring the authenticity of customer reviews by ensuring the transaction-relatedness and preventing review abuse. After completing the review check and approval, the data is deleted by the provider.
In the case of data transfer to the provider's location, an adequate level of data protection is ensured by a European Commission adequacy decision.
12) Data Subject Rights
12.1 The applicable data protection law grants you the following rights of data subjects (rights to information and intervention) vis-à-vis the controller regarding the processing of your personal data, with reference to the respective legal basis mentioned for the corresponding exercise conditions:
- Right to information in accordance with Art. 15 GDPR;
- Right to rectification in accordance with Art. 16 GDPR;
- Right to erasure in accordance with Art. 17 GDPR;
- Right to restriction of processing in accordance with Art. 18 GDPR;
- Right to notification in accordance with Art. 19 GDPR;
- Right to data portability in accordance with Art. 20 GDPR;
- Right to revoke consent granted in accordance with Art. 7(3) GDPR;
- Right to lodge a complaint in accordance with Art. 77 GDPR.
12.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING PURPOSES. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.
13) Duration of the Storage of Personal Data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing, and – where applicable – also based on the respective statutory retention period (e.g., commercial and tax retention periods).
When processing personal data based on an express consent in accordance with Art. 6(1)(a) GDPR, the affected data is stored until you revoke your consent.
If there are statutory retention periods for data that is processed in the context of legal transactions or legal transaction-like obligations based on Art. 6(1)(b) GDPR, this data is routinely deleted after the retention periods have expired, provided it is no longer necessary for contract fulfillment or contract initiation, and/or there is no legitimate interest on our part in further storage.
When processing personal data based on Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object in accordance with Art. 21(1) GDPR unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights, and freedoms, or the processing serves the assertion, exercise, or defense of legal claims.
When processing personal data for the purpose of direct marketing based on Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object in accordance with Art. 21(2) GDPR.
Unless otherwise stated in the specific processing situations mentioned in this declaration, stored personal data is otherwise deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.